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Research papers

Creating desire - Helping the buyer to buy

This paper outlines the rationale and process for developing a new kind of consumer insight programme; innovative in both its way of 'mining' for emerging consumer desires (as a platform for future brand planning and development) and its approach to...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: Mark Rodgers, Mattias Ostlund
April 18, 2004
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Citation

Rodgers and Ostlund (2004a, April 18). Creating desire - Helping the buyer to buy. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/creating-desire---helping-the-buyer-to-buy